Corporate communication is a vital ingredient in building relationships and protecting the reputation of your organisation. PR (public relations) and your broader marketing strategy must nurture your image and deliver a consistent message to your audience. Your words and actions must reinforce and reiterate your organisation’s mission, vision and values. How often do you audit your performance in these vital areas of business communications and marketing communications?
Markets and communities differ, but all enterprise leaders are vulnerable to the repercussions of issues and incidents that get out of control. Disasters come in all forms and any external force that damages or disrupts your organisation can blow you off course and destroy your vision. Disaster recovery and resilience should be central pillars of your leadership strategy.
Being prepared for the unexpected means managing interruptions to everyday operations but also having a communications plan ready to instruct and inform all your stakeholders. Our strategic risk audit (iRMA) provides you with a clear and detailed analysis of how well prepared you are to react to emergencies, to protect your reputation and retain the focus on your long-term vision.
Sharing your vision and gaining support for your corporate objectives requires a continuous cycle of listening, responding and then testing the quality of your products and services. iRMA also assesses the customer experience that you create and will help you to identify opportunities to improve engagement and loyalty from every part of your stakeholder community, employees, suppliers, regulators and customers.